jQuery
$('[placeholder]').each(function() { var plc = $(this).attr('placeholder'); $(this).addClass('blur').removeAttr('placeholder').val(plc).on("focus blur", function(e) { // Add a `blur` class to fade the text color for the default placeholder text $(this)[(e.type == "blur" && (this.value === "" || this.value == plc)) ? "addClass" : "removeClass"]('blur'); // Set the value to `plc` on blur if the element value is empty if (e.type == "blur" && this.value === "") $(this).val(plc); // Set the value to empty on focus if the element value is same with the default placeholder text if (e.type == "focus" && this.value == plc) $(this).val(""); }); });CSS
input.blur, textarea.blur {color:#bbb}